Designers use signs to elicit concepts and connections within the minds of

the intended audience. The theory of semiosis, proposed by Charles Sanders Pierce, explains the act of interpreting signs, and how our individual experience dictate these interpretations.

 

My thesis exhibit, Optical Affirmation, delves into the theory of semiotics through a designed animation, in order to find the boundaries in which symbol relationships and associations become recognizable within an individual.

Through a series of shifting frames, my thesis morphs in and out of coherency, highlighting the subtlety of interpreting and connecting meaning between symbols. The observer is guided on a path of visual coherency and associations. This elicits individual interpretation, and seeks to provide an experience in which viewers are asked to make connections that might not be obvious at first glance. 

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